Make Amazon Pay
2020
November 27, 2020
Tamil Nadu, India, Bangladesh, Australia, Brazil, Mexico, United States, United Kingdom, Luxembourg, Germany, Poland, Italy, a.o.
Make Amazon Pay is an ongoing global campaign coordinated by UNI Global Union and Progressive International that started on “Black Friday,” November 27, 2020, in the midst of the coronavirus pandemic. On this day, thousands of Amazon workers organized actions around the world at warehouses, in public spaces and in front of Amazon CEO Jeff Bezos' mansion. Amazon users were asked to boycott the company during Black Friday.
The visual morphology of the campaign consists of a doubling of the Amazon icon, that can be read both as a smile and a forward arrow. Placed on a red canvas it emphasizes the demand to return: return rights to Amazon workers, return their labor by providing fair income, social security and the right to unionize, return the environmental costs of carbon excess, and return profits made through tax avoidance. Simultaneously, hijacking and socializing the Amazon visual identity also aims for a first step towards replacement: opening a visual portal towards a future Amazon owned and governed by its workers and users.
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CAMPAIGN BY
UNI Global Union and Progressive International
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COALITION
Amazon Workers International; 350.org; Aapti Institute, India; Algorithm Watch; All India IT and ITeS Employees' Union; Amazon Employees for Climate Justice; Athena Coalition; Attac Norway; Asian Peoples Movement on Debt and Development; Berlin vs. Amazon; Building and Wood Worker’s International; Campaign for a Commercial-Free Childhood; Canadian Centre for Policy Alternatives; Centre for International Corporate Tax Accountability and Research; Data for Black Lives; Debt Collective; Democracy in Europe Movement 2025; Education International; European Arts and Entertainment Alliance; Ethical Consumer; Focus on the Global South; Friends of the Earth France; Global Campaign to Reclaim Peoples Sovereignty, Dismantle Corporate Power and Stop Impunity; Global Labor Justice - International Labor Rights Forum; Greenpeace; Hawkers Joint Action Committee; IT for Change; Independent Workers Union of Great Britain; IndustriAll; International Federation of Journalists; International Trade Union Confederation; International Transport Workers' Federation; International Union of Food, Agricultural, Hotel, Restaurant, Catering, Tobacco and Allied Workers' Associations; Joint Action Committee against Foreign Retail and E-commerce (India); Just Net Coalition; Model Alliance; Momentum; Our Revolution; Oxfam; Pacific Asia Resource Center; Pacific Network on Globalisation; Public Citizen; Public Services International; Rinascimento Green; SOLIDAR; Sunrise Movement; Tax Justice Network; Tax Justice Network Africa; Tax Justice UK; The Leap; The Transnational Institute; Union Aid Abroad - APHEDA; War on Want; Workings Peoples' Charter
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VISUAL MORPHOLOGY
Jonas Staal (artist), Remco van Bladel (designer)
